 |
Citi® Credit Press Room |
|
Citbank, owned by Citigroup, is the world’s largest provider of card products with more than 145 million bankcards, private label and charge cards issued in nearly 40 countries. Citibank offers consumer and business cards. |
|
|
U.S.: Diners Club Wins Best Affinity/Charge Credit Card Program “Freddie” Award
Chicago – Club Rewards from Diners Club wins “Best Affinity Charge/Credit Card Program” (Americas) for a record-breaking ninth consecutive year as part of the prestigious Freddie Awards, presented by InsideFlyer magazine.
In addition to being recognized as the best card in its class, Diners Club U.S., along with partner Southwest Airlines won “Best Award,” recognizing a bonus promotion that enabled card members to save 25% when redeeming Club Rewards points for roundtrip tickets.
Over the years, flexibility has been the cornerstone of Club Reward’s long-term success and consistent accolades. The program offers a comprehensive selection of rewards in categories such as travel, merchandise, unique experiences, dining, shopping, financial options, and charitable contributions. In addition, the program includes Personalized Rewards, which allows card members to create their own rewards, bound only by their imagination.
“Diners Club recognizes that needs and desires for rewards are unique to each individual and may change over time,” said Brian Lifsec, EVP Citi Cards. “What sets Club Rewards apart is that it empowers card members with complete flexibility and freedom of choice.”
One of Diners Club’s key areas of focus is recognizing and responding to emerging rewards trends and customer needs. For example, in addition to offering frequent flyer miles with 20 airline partners, Club Rewards allows card members to travel anytime to anywhere with no blackouts or restrictions through its Tailored Travel program. This option has proven to be very appealing, since 75 percent of respondents in a recent Diners Club survey indicated that redeeming for frequent flyer miles is not always easy and most experience flight and seat restrictions1.
This recognition of yet another Freddie Award affirms that Diners Club remains ahead of the competition and continues to deliver the rewards that individuals truly value.
“To win a single Freddie Award is often thought of as prestigious to any loyalty program, but to accomplish a string of nine consecutive Freddie Awards in the highly competitive credit card category is truly astounding,” said Randy Peterson, publisher/editor of InsideFlyer magazine. “This win displays again just how deep and valuable a relationship Diners Club has with its cardholders. They apparently are here to stay with Club Rewards.”
This year’s 18 th Annual Freddie Awards winners were announced on April 27 in Los Angeles following a voting by more than 390,000 of the world’s most frequent travelers from 164 countries and regions.
For a ninety-second video overview of the Club Rewards program, simply visit www.dinersclubnewsroom.com/videoOverView.cfm. For further information about the program visit www.dinersclubus.com. Additional information on the Freddie Awards can be found by visiting www.freddieawards.com.
# # #
Citigroup
Citigroup (NYSE: C), the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage, and asset management. Major brand names under Citigroup’s trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney, and Banamex. Additional information may be found at www.citigroup.com.
Diners Club
Diners Club is a global brand with an established heritage as the world's first charge card. The Diners Club Card is currently issued in more than 65 local currencies around the world. Diners Club in North America is a key franchise within the Diners Club International network. Additional information about Diners Club in North America may be found at www.dinersclubnorthamerica.com. Additional information about Diners Club International may be found at www.dinersclub.com.
|
