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Brunswick Selects HSBC Retail Services to Drive its Private Label Credit Program
PROSPECT HEIGHTS, Ill. - March 8, 2006 - Brunswick Corporation (NYSE: BC) has teamed with HSBC - North America's (NYSE: HBC) retail services business to launch a private label credit program for its many leading recreational product brands. Brunswick is the world leader in manufacturing and marketing pleasure boats, marine engines, fitness equipment, bowling equipment and billiard tables. It is also a leader in marine electronics and navigation systems. Brunswick's 2005 net sales were approximately $5.9 billion.
HSBC's private label credit program will be offered through Brunswick dealers nationwide to provide customers with a convenient way to pay for their purchases, while enhancing brand recognition and solidifying loyalty for Brunswick dealerships. Through the Brunswick Retail Credit program, HSBC will offer consumer credit under the Brunswick product brands most relevant at each dealership.
Brunswick dealers can provide customers with revolving credit in seconds to use for all of their Brunswick purchases due to HSBC's rapid-response automated credit decisioning process. The Brunswick Retail Credit program will be available at any participating dealer of Brunswick products.
"We are pleased to be partnering with Brunswick to help drive the incremental retail sales of their recreational consumer products," said Richard Klesse, managing director of client relations for HSBC's retail services business. "Our competitive financing, quick credit decisioning, and active marketing campaigns will help Brunswick dealers acquire new customers and enhance existing customer relationships."
"This private label credit program is one of several major initiatives by Brunswick to improve our customers' buying experience and to support our dealers with the very best products and marketing services," said Peter G. Leemputte, senior vice president and chief financial officer of Brunswick. "We are excited by the superior service, quality and expertise that HSBC Retail Services brings to our program."
About Brunswick Corporation
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"™ in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Northstar marine electronics; Navman marine and GPS-based products; IDS dealer management systems; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Crestliner, HarrisKayot, Hatteras, Lowe, Lund, Maxum, Meridian, Ornvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land 'N' Sea and Kellogg Marine parts and accessories distributors; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Valley-Dynamo pool, Air Hockey and foosball tables. For more information, visit http://www.brunswick.com.
About HSBC Retail Services
HSBC Retail Services is a leading issuer of private label (merchant branded) credit cards in the United States. This business provides flexible, customized credit card solutions for many of the world's premier retailers and manufacturers and has more than 60 active merchant relationships. For more information, visit www.hsbcretailservices.com.
About HSBC - North America
HSBC - North America comprises all of HSBC's U.S. and Canadian businesses, including the former Household businesses. The company's businesses serve nearly 60 million customers in five key areas: personal financial services, consumer finance, commercial banking, private banking and corporate investment banking and markets. Financial products and services are offered under the HSBC, HFC and Beneficial brands. For more information, visit: www.hsbcusa.com
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